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International Public Relations Association (IPRA)

The International Public Relations Association was formally established in London on May 1, 1955, with the adoption of constitution and the appointment of the first IPRA Council. Today IPRA constitutes the international forum of public relations practitioners worldwide. IPRA s engaged in promoting exchange of information and co-operation in every sector of the profession and building opportunities for professional development.

India has been actively associated with IPRA . On April 21st PRSI adopted International Code of Ethics .Presently IPRA- India has following members :

Dr Ajit Pathak – National Chir
Prema SAGAR – Council Member
Anand AKERKAR
Zelma LAZARUS
Amit CHAUDHERY
Dilip CHERIAN
Pradeep KEWALRAMANI
T.C. Ajit MENON
Sudip MOZUMDER
Roger PEREIRA
Alok SAXENA
K.R. SINGH
Ashwani SINGLA
Rajunaidu SWAMINATHAN
Suvendu BANERJEE
Satyan BHATT
Suresh GAUR
Ravindra KUMAR

RECIPROCAL COOPERATIVE AGREEMENT BETWEEN
THE INTERNATIONAL PUBLIC RELATION ASSOCIATION (IPRA)
AND
THE PUBLIC RELATIONS SOCIETY OF INDIA (PRSI)

Mr Jacques Dinan, President, International Public Relations Association and Dr. Ajit Pathak, National President, Public Relations Society of India signed the historic Agreement of mutual cooperation at the 23 rd All India Public Relations Conference organised in Delhi from 14 to 16 Dec, 2002.

  1. IPRA and PRSI agree that increased cooperation between the two organisations is beneficial for both groups and for their respective members and also for the development of ethical public relations worldwide.

  2. IPRA and PRSI agree to develop such cooperation whilst respecting the history, structure, and culture of the two organisations.

  3. IPRA and PRSI will promote each other’s events and activities to their respective memberships.

  4. The focus of this cooperative effort will be to facilitate joint programmes and projects. Both the organisations will jointly work out communication strategies to combat International Terrorism.

  5. IPRA and PRSI will each designate an official representative to facilitate the implementation of this agreement. The representatives will work together in the development of a cooperative programme for mutual interest.

  6. PRSI will support and participate in the International Campaign for Media Transparency, as initiated by IPRA

  7. IPRA and PRSI will cooperate in making available web-based materials, for use by the public relations community worldwide.

  8. IPRA and PRSI will cooperate together in activities that promote raising the level of professional skills within public relations.

  9. IPRA and PRSI will make available to the members of each other’s organisation the member benefits specified in the Appendix to this Agreement.

  10. IPRA and PRSI will collectively work for the improvement in PR Education and Research; faculty exchange programme will also be explored.

  11. IPRA will help PRSI members for UN/Overseas PR assignments.

  12. In case of any IPRA executive coming to India, PRSI would like to felicitate and organise an event at any Chapter location.

APPENDIX

  1. 1. IPRA will provide a one-year complimentary membership for the current President of PRSI.

  2. Individual members of PRSI may enter the annual IPRA Golden World Awards for Excellence competition that recognizes outstanding public relations programmes and pay the entry fee at the IPRA member rate.

  3. Individual Public Relations professionals, members of PRSI, who wish to join IPRA will benefit from an initial two-year membership for the price of one year.

  4. Individual members of PRSI, who do not wish to become members of IPRA, will be entitled to subscribe to IPRA FrontLine magazine at a 30% discount. The magazine is distributed free to IPRA members.

  5. Members of IPRA will be entitled to attend events organized by PRSI, paying the same registration fees as PRSI members.

  6. Members of PRSI will be entitled to attend events organized by IPRA, paying the same registration fees as IPRA members.
Jacques Dinan
President , IPRA
Dr Ajit Pathak
National President, PRSI
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Public Relations Society of India (PRSI)
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